![]() ''We think it makes sense to educate at-risk persons about the potential problem, even though we believe the risk is pretty low,'' Ms. The association is printing such leaflets so that small cider makers will not have to undergo the expense. Personally, I wouldnt purchase unpasteurized cider. ![]() They can come as stickers attached to cider, signs at roadside stands or consumer leaflets distributed with each cup, said Julia Daly of the U.S. Tips and tricks for buying apple juice for making hard cider. Industry trade groups agree that voluntary warning labels are prudent. The agency ''may well end up requiring some sort of processing for all juice products, but that remains to be decided,'' said Deputy Commissioner William Schultz. Full pasteurization or the quicker ''flash'' method are not the only options fruit could also be rinsed in chemicals or steamed. The program might force companies to take some bacteria-killing processing steps. Later the agency will propose requiring makers of all unpasteurized juices to adopt a stringent new safety program tracking juices from harvest to grocery store. In addition to the voluntary warning labels, the Food and Drug Administration will begin working with the apple industry this month to educate cider processors and consumers about the E. coli outbreaks, although rare, are increasing. But apple cider is getting special attention because E. Salmonella, for instance, has been found in unpasteurized orange juice. Other unpasteurized juices can be risky, too. Cider is another name for unpasteurized apple juice. The biggest outbreak came last year among children who drank a gourmet brand of unpasteurized apple juice. coli has surfaced repeatedly in apple cider. Once thought a threat only in undercooked meat, virulent E. ''After last year, a lot of our customers are looking forward to having a pasteurized product.'' ''We've had people take unpasteurized cider to the register, say 'Is it pasteurized?' and when you say no, they take it back and leave the store,'' Mr. It comes out from the juice of top quality apples from the Himalayas It is 100 raw, natural, unfiltered, and unpasteurized. coli that they do not mind the slight change in flavor that the method causes. But now, said Robert McCutcheon 3d, customers are so scared of E. McCutcheon's Apple Products of Frederick, Md., did not immediately label its cider as flash-pasteurized for fear that customers who demand an ''all-natural'' cider would not buy. ![]() But one small cider maker who quietly began ''flash pasteurizing'' after last year's outbreak said consumers were demanding the change.
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